unlogical is an events and marketing agency first founded in Lisbon, in 2012.

In 2013, moved its base to London, where the first 2 years were spent organizing conceptual art and music events.

Miguel Varela (Guy from 1990), portuguese DJ who studied Music Production in Shoreditch and played a bit all over East London, and Events & Marketing Manager Sara Batista, who’s London path crossed places like fabric london, are its founders.

Back to Lisbon in 2015, with a fresh approach towards the local music/events scene, unlogical soon became one of the busiest and most renown events promoter in the city.

One of unlogical‘s most respected projects is ELA| east lisbon, an underground electronic music gathering with secret location that has been shaping the industry by bringing the 90’s East movement to reality and defining a new identity in the Lisbon Electronic Music scene, to be recognized at an international level. Have a look in our Blog for news.

Besides its own projects, it also helps others to get creative and put their ideas out and running. From brand concept to event production, from SEO to video editing, from website to newsletters, from creator to lover.


The creation of new concepts that connect people through Art, rising environmental consciousness and social action.